Theses/Dissertations from 2024
No Change No Gain: A Comparative Framing Analysis of the NFL’s Inspire Change Campaign, Kia K. Cannon
Comparative Analysis of Abortion Coverage in CNN and Fox News from the Perspective of Agenda Setting Theory, Xinyu Chang
From the Patient’s Perspective: Understanding the Colorectal Cancer Patient Experience Portrayed in Edutainment Television, Allison M. Fisher
Managing the Relationship between Hispanic Voters and the State of Florida: A Quantitative Survey Analysis, Selena M. Gonzalez
Media Regulatory Dynamics: A Case Study of Taiwan’s National Communications Commission and Its Implications for Media Independence., Chih-Jeng (George) Huang
Influence of Merck Gardasil 9 Advertisements on Male Vaccination Behavior Through a Health Belief Model Framework, Lauren Kierpa
Lights, Camera, Recruitment: Analyzing DoD-Hollywood Synergy and its Effects on Attitudes and Behaviors Towards the Military, Jose-Andres Leon-Gil
Reaching New Generations: Exploring Museums' Social Media Strategies for Engaging Younger Audiences in the Post-COVID-19 Era, Lauren Parker
Corporate Social Responsibility and Social Media Influencers: Effectiveness of CSR Brand-Endorsed Messaging on Consumers, Hannah Sarmiento
Theses/Dissertations from 2023
An Experimental Analysis of the Effect of Crisis Response Message Strategies on Consumer Emotions, Perceptual Beliefs and Intended Behavior, Valentina Ahumada
Advocating for Diversity, Equity, and Inclusion: A Study of the NHL’s #HockeyIsForEveryone Campaign on Twitter, Jessica Martinez
Theses/Dissertations from 2022
Analysis of Prescription Drug Brand Mentions in Music: Prevalence and Consumer Perceptions, Lisa A. Blake
Elements of Instagram Influencer Posts that Drive Follower Engagement, Yishan Li
Communicating Breast Cancer Awareness: Using the Health Belief Model to Develop Mass Communication Themes to Influence Early Detection Behaviors, Srisai Kamakshi Ramya Harika Pucha
The European Super League (ESL): A Political Economy and Media Framing Analysis, Patrick Sidwell
Inaugural Addresses, Framing Theory, and the Impact on American Perceptions of the Presidency, Kalin Meagan Velez
The Use of Social Media by Leaders in Times of Crisis: 2020–21 United States Election Protests, Cagdas Yuksel
Theses/Dissertations from 2021
The Influence of Hate Speech on TikTok on Chinese College Students, Tengyue Chen
Cultivating Courage: Medical Dramas and Portrayals of Patient Self-Advocacy, Alyssa H. Harrell
The Media Reproduction of Racial Violence: A Content Analysis of News Coverage Following the Death of George Floyd Jr., Keylon Lovett
Credibility of Spokespersons and E-cigarette Prevention Messages: Elaboration Likelihood Model and The Moderating Role of Perceived Risk, Emmanuel Maduneme
An Examination of COVID-19 Health Behaviors and Public Health Messaging Using the Health Belief Model and Organization-Public Relationship Quality, Aaron L. Nichols
The Extended Parallel Processing Model (EPPM) and Risk Perceptions of Twitter messages related to COVID-19, Muhammad E. Rasul
Framing #MeToo movement in China A Content Analysis of China Women’s News Coverage, Wenminzi Wu
Theses/Dissertations from 2020
Super Bowl Ads and the Donald Trump Culture War, Jessica Barron
A Case Study on Black Twitter’s Reactions to the Framing of Blacks in Dove’s 2017 Facebook Advertisement, Shereena Farrington
The Roles of Emotional Cues and Purchasing Incentives in WeChat Commerce: A Content Analysis, Xuezhu Hao
People with Parkinson’s and Care Partners of PwPs’ Uncertainty Management Through Information Strategies, Amy Haywood
Developing Design Elements for a Parkinson’s Disease Informative Website: A Social Marketing Approach, Emilie R. Madsen
Evaluation of Native Advertisement though Third Person Effect Theory: An Experimental Design, Inga Nafetvaridze
EPPM and Its Effectiveness in Advertisements of Colorectal Cancer Screening among Young Adults, Anh T. Nguyen
The Role of Threat and Efficacy in Anti-Vaping Ads: A Test of the Extended Parallel Process Model, Ryan Noone
An Experimental Investigation into the Impact of Crisis Response Strategies and Relationship Management in the Pharmaceutical Industry, Nikoletta Pappas
'Golden Spike': Examining Atlanta United FC Communications During the Launch of the Team, Maria Tsyruleva
The Role of Influencer Endorsement in Consumer Brand Engagement on Sina Weibo, Xiaofan Wei
One News Event, Three Media Frames, Le Xin
Applying the Situational Theory of Publics to Children's Sex Education in China, Baoyi Zeng
Theses/Dissertations from 2019
The Role of Social Media Journalists in TV News:Their Effects on the Profession and Identity of TV Journalism, the Quality of News, and theAudience Engagement, Yousuf Humiad AL Yousufi
Relationship Management Communications by NHL Teams on Twitter, Kelsey M. Baker
Online MMORPG Games in China: Player Motivations and the Mediating Role of Flow, Jiaxin Liu
Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand, Michelle N. Nuñez
Objectification of Women in Bollywood Item Numbers, Zahabia Z. Slatewala
A Research on eSports Users’ Motives and Satisfaction in China The Case of League of Legends, Qianyin Sun
An Analysis of the Language and the Relationship of the President of the USA Related Twitter Accounts toward the National Media, Sait Serif Turhan
Theses/Dissertations from 2018
Perception of Kazakhstan in the U.S through the New York Times Coverage, Tursynay Alikhanova
The Influence of Instagram Selfies on Female Millennials’ Appearance Satisfaction, Diliara Bagautdinova
Women’s Body Image in the Media: Fitspiration on Instagram, Brook M. Bryant
Political Talk Shows in Taiwan: First- and Third-Person Effects, Their Attitudinal Antecedents and Consequences, Shou-Chen Hsieh
An Examination of Image Repair Theory and BP’s Response to the Deepwater Horizon Oil Spill, William Anthony Korte Jr.
An Analysis of Organ Donation Presentations on Weibo, Shengfei Li
Gender Sexualization in Digital Games: Exploring Female Character Changes in Tomb Raider, Jingjing Liu
Shithole Countries: An Analysis of News Coverage in the U.S., Murewa O. Olubela
Self-esteem, motivation, and self-enhancement presentation on WeChat, Xiao Qiu
The Portrayal of Women in the Oldest Russian Women’s Magazine “Rabotnitsa” From 1970-2017, Anastasiia Utiuzh
Cultural Adaptation and Maintenance: Chinese International Students' Use of Facebook and WeChat, Mengni Wang
The Understanding of Absolute Right to Freedom of Expression in the Case of Hate Speech, Qinqin Wang
Body Image, Self-Esteem and Eating Disturbance among Chinese Women: Testing the Tripartite Influence model, Weiwei Wang
I’m Your Fan – Engaging in Celebrity’s Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship, Jiahui Zhuang
Theses/Dissertations from 2017
Household Food Waste Prevention in Malaysia: An Issue Processes Model Perspective, Syahirah Abd Razak
Countering the Questionable Actions of the CPD and FEC, Brian C. Cole
“You Know Who I Am, Don’t You? I’m the One They’re Writing About in the Newspapers and on TV”, Casey Killen Crane
To Tell the Truth: The Credibility of Cable News Networks In an Era of Increasingly Partisan Political News Coverage, Christopher Jadick
Political Media Bias in the United States: Immigration and the Trump Administration, Bryce Josepher
Social Media Use and Political Participation in China: The Mediating Role of Political Efficacy, Bingyang Liu
Conceptualizing Social Wealth in the Digital Age: A Mixed Methods Approach, Kristina Oliva
The Road to the White House: A Correlational Analysis of Twitter Sentiment and National Polls in the 2016 Election Cycle, Melissa G. Pelletier
Using Green Messages to Cue Recycling Tendencies, Danielle Quichocho
Traversing Privacy Issues on Social Networking Sites Among Kuwaiti Females, Shahad Shihab
Chinese National Identity and Media Framing, Yufeng Tian
Smog Pollution in China: News Framing and Issue-Attention Cycle per the, Yingying Zhang
Theses/Dissertations from 2016
Corporate Social Responsibility Communication: Beliefs in Motives, First- and Third-Person Effects and Behavioral Consequences, Nianyuan Cheng
Crimean Referendum: Annexation VS Reunification. Framing Analysis of Online News Coverage in Russia and the U.S., Anna Dedova
Investigating the Determinants of Recycling Behavior in Youth by Using Theory of Planned Behavior., Tejaswini Gadiraju
Media Perceptions on Sexual Assault on College Campuses, Maggie M. Hall
The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent., Jayme Hill Hill
Media Multitasking and Memory: The Role of Message Modalities, Le Nguyen
Cultivating Philanthropy in Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant
The Effects of Mission Statement Design on Behavioral Intention, Jonathan David West
Impact of a Brand Crisis on Nation Branding: An Analysis of Tweets about VW’s Emissions Crisis, Kara Julie Whytas
Theses/Dissertations from 2015
Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes, Bo Breuklander
Crisis Communication and Celebrity Scandal: An Experiment on Response Strategies, Leah Champion
Speaking Their Language: Textisms in Today's Communication, Adam Lloyd Drum
Direct-to-Consumer Messaging: A Phenomenological Examination of DTC Best Practices, Nicholas Dominick Fancera
Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers, Stephanie Fred
The Cultivation of Eating Disorders through Instagram, Kendall O'Brien
Online Game Advertising and Chinese College Students: Attitudes, First- and Third-Person Effects, Yan Tang
On the Convergence of Cinema and Theme Parks: Developing a Predictable Model for Creative Design, Ryan Luke Terry
I Threw My Pie for You: Engagement and Loyalty on TV Show Facebook Pages, Tracy M. Wisneski
First- and Third-Person Effects of Alcohol Advertising on Chinese College Students, Dong Xue
Framing Occupy Central: A Content Analysis of Hong Kong, American and British Newspaper Coverage, Mengjiao Yu
Theses/Dissertations from 2014
Climate Change, Situational Theory of Problem Solving, and Issue Framing Effects, Michael Eddie Burch
