Graduation Year

2024

Document Type

Thesis

Degree

M.A.

Degree Name

Master of Arts (M.A.)

Degree Granting Department

Mass Communications

Major Professor

Artemio Ramirez, Ph.D.

Committee Member

Christopher Noland, Ph.D.

Committee Member

Roxanne Watson, Ph.D.

Keywords

Abortion Legislation, Media Framing, Political Polarization, Public Perception

Abstract

This study examines the impact of media framing on public perception and discourse concerning the contentious issue of abortion legislation, as delineated by two major U.S. news outlets, CNN and Fox News. Incorporating the principles of Agenda-Setting and Framing theories, this research utilizes a textual analysis approach to dissect the narrative structures, framing strategies, and the role of key actors within the media outlets' coverage. The investigation focuses on news articles published between 2010 and 2022, applying both qualitative and quantitative methodologies to scrutinize linguistic constructs, framing techniques, and potential biases.

A comprehensive analysis reveals marked ideological disparities, viewpoints, and areas of focus between these outlets, reflecting their respective political alignments, and significantly shaping their audiences' understanding and perception of the abortion issue. The study underscores the potent role of media framing in steering societal attitudes and intensifying political polarization, thereby emphasizing the need for media literacy among consumers and balanced, accurate reporting from media outlets.

This research acknowledges its limitations and proposes future research directions to extend its insights. In conclusion, this study contributes to the broader understanding of media's role in molding public opinions and directing societal discourse, particularly on divisive issues like abortion. The findings underscore the importance of critical, nuanced engagement with media narratives, fostering an enlightened understanding of contentious societal debates.

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