Graduation Year
2024
Document Type
Thesis
Degree
M.A.
Degree Name
Master of Arts (M.A.)
Degree Granting Department
Mass Communications
Major Professor
Kelly Werder, Ph.D.
Committee Member
Kelli Burns, Ph.D.
Committee Member
Roxanne Watson, Ph.D.
Keywords
Military-Entertainment Complex, recruitment, propaganda, frames, priming, experiment
Abstract
The purpose of this study is to research priming effects on DoD influenced films and uncover if there are significant effects affecting attitudes, beliefs, military support, and behaviors. This study is important because there is a lack of literature on the effects of DoD-influenced films. A portion of top grossing films are influenced by the DoD while there is little research on the effects consumers have. This study conducted an experiment testing the effects of behaviors and attitudes when a priming stimulus is presented. The priming stimulus was a military-influenced film clip and a military advertisement. Three groups were made, each encountering different amounts of stimuli. All Participants were asked a questionnaire after. 125 participants participated in the study. The results found no significance in the overall scales but did find significance with specific questions. Longer exposure to stimulus could be required for data.
Scholar Commons Citation
Leon-Gil, Jose-Andres, "Lights, Camera, Recruitment: Analyzing DoD-Hollywood Synergy and its Effects on Attitudes and Behaviors Towards the Military" (2024). USF Tampa Graduate Theses and Dissertations.
https://digitalcommons.usf.edu/etd/10212
