Theses/Dissertations from 2024
Bayesian Analysis of Hospital Service Quality: Pre- and Post-COVID, Ling Hu
Theses/Dissertations from 2023
Please Don’t Label Me: An Examination of Black-Owned Labels and How a Positive Consumer Activism Movement May Have a Negative Outcome, Khalia C. Jenkins
How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces, Ye Seul Kim
Theses/Dissertations from 2022
Spillover Effects in Product Customization, Samuel Babu Sekar
Essays on Upper Echelons Research in Sales Management, Hao Wang
Theses/Dissertations from 2021
External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports, Dan Kaufmann
Increasing Personal and Product Influence Through Background Auditory and Visual Cues, Zhihao Yu
Theses/Dissertations from 2020
The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation, Dong Liu
Corporate Brand Impact on Sales / Revenue Per Share, Brad A. Puckey
Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks, Iana Shaheen
Theses/Dissertations from 2019
How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices, Annika Abell
Theses/Dissertations from 2018
The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate, Denise Hunter Gravatt
Theses/Dissertations from 2017
Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes, Lisa Monahan
The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads, Yu Qin
Product Shadows and Ad Evaluations, Nazuk Sharma
Theses/Dissertations from 2016
Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective, Jennifer Anne Espinosa
Branding Implications of Co-Created Social Responsibility, Alexander J. Kull
Theses/Dissertations from 2015
How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions, Hsiao-Ching Kuo
Theses/Dissertations from 2014
Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons, Chinintorn Nakhata
Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation, Courtney Szocs
Theses/Dissertations from 2012
Essays on Mental Accounting and Consumers' Decision Making, Ali Besharat
Perceived Firm Transparency: Scale and Model Development, Jennifer Dapko
Theses/Dissertations from 2010
Theses/Dissertations from 2009
An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context, Brent L. Baker
Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation, David Earl Fleming
Theses/Dissertations from 2008
Self-Directed Learning: Measures and Models for Salesperson Training and Development, Stefanie Leigh Boyer
Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners, Diane R. Edmondson
Theses/Dissertations from 2007
Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections, Tracy R. Harmon
Theses/Dissertations from 2005
The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships, FrancoÌ?is Anthony Carrillat
Theses/Dissertations from 2004
Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing, Andrea Diahann Gaye Scott
