Factors Influencing Corporate Online Identity: A New Paradigm
Document Type
Article
Publication Date
12-2009
Keywords
E-commerce, Online Identity, Website Quality, Trust, Feedback/Reviews, Reputation Mechanisms
Digital Object Identifier (DOI)
https://doi.org/10.4067/S0718-18762009000300003
Abstract
Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in isolation and often show conflicting results. This paper proposes a unifying model of online identity (or e-image) that combines the various factors that influence user perceptions of an e-business. Survey results support the importance of a wide variety of e-image factors when forming impressions online and show that while information content is the foremost concern for most users, the importance of other factors varies depending on the role of the user in establishing a relationship with the owner of the online identity.
Was this content written or created while at USF?
Yes
Citation / Publisher Attribution
Journal of Theoretical and Applied Electronic Commerce Research, v. 4, no. 3, p. 17-29
Scholar Commons Citation
Walczak, Steven and Gregg, Dawn G., "Factors Influencing Corporate Online Identity: A New Paradigm" (2009). School of Information Faculty Publications. 170.
https://digitalcommons.usf.edu/si_facpub/170
