St. Petersburg Times Market Research Collection : A Collection Guide

Authors

Nelson Poynter Memorial Library. Special Collections and University Archives.Follow
St. Petersburg Times (Firm)
James Anthony SchnurFollow
Keri Dhondup
Justin C. Whitney

Document Type

Other

Publication Date

6-20-2007

Keywords

Nelson Poynter Memorial Library -- Catalogs; Florida -- Archival resources; Archives -- Florida -- Catalogs; Marketing research -- Florida -- Statistics; Market surveys -- Florida -- Tampa Bay Region; Local and Regional History Provenance; Journalism and Media Studies Provenance

Abstract

From the mid-1970s through the mid-1990s, the Nelson Poynter Memorial Library maintained a vertical file of reports and market surveys conducted by the St. Petersburg Times. Located in the Business Reference area, these materials offered a portrait of life along the Suncoast that combined data available from other sources (such as the United States Census) with surveys, in-house research, and other statistical information gathered by the newspaper. The various reports and profiles residing in this collection offer an excellent account of commercial, demographic, media-related, and transportation trends in the Tampa Bay region. Some data sets examined individual municipalities or counties, while other sets included information about Standard Metropolitan Statistical Areas (SMSAs) or Metropolitan Statistical Areas (MSAs) of Florida. Materials in this collection include summaries of surveys, charts, and statistical information about residents and visitors to the Suncoast. Items reside in folders arranged into seven broad subject series: Business/Retail, Demographics, Economics/Finance, Media, Real Estate, Transportation, and Travel. The bulk of the collection covers the period from 1978 through 1997, though a few items include quantitative information from earlier years (from 1960 forward).

Comments

1900-01-00

Superseded Note

This finding aid has been superseded. To access the most up-to-date collection documentation, please visit USF St. Petersburg Special Collections & University Archives' repository on ArchivesSpace.

Rights Information

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Scholar Commons Citation

Nelson Poynter Memorial Library. Special Collections and University Archives.; St. Petersburg Times (Firm); Schnur, James Anthony; Dhondup, Keri; and Whitney, Justin C., "St. Petersburg Times Market Research Collection : A Collection Guide" (2007). Special Collections and University Archives Legacy Finding Aids: All Items. 22.
https://digitalcommons.usf.edu/scua_finding_aid_all/22