Editorial
Refereed Articles
Meaningful work and job burnout among frontline employees of classified hotels in Nairobi City County, Kenya: Does gender identity matter?
John Kahuthu Gitau, Rosemarie Ayuma Khayiya, and Vincent Nyamari Maranga
Influencers of resident attitudes towards tourism: The shortfall in our assessment methods
Christopher S. Dutt
Tourist engagement model of regenerative tourism destinations: A case study of Egon Buluk tourism village, Sikka Regency, East Nusa Tenggara province
Michael Rudolfus Sawu and Muhammad Ridla
Designing experiences: Unveiling passenger perspectives through service design at an airport
İnci Polat, Ahmet Ozturk, Ruveyda Koc, and Yudem Inel
Generative artificial intelligence (GAI) in hospitality and tourism marketing: Perceptions, risks, benefits, and policy implications
Usman Khan and Kashif Ali Khan
View Points
The art of artificial intelligence illusion: Exposing digital deception in the hospitality industry
Mohamed Youssef Helal and Mahmoud Ibraheam Saleh