What Do Hotel Employees Think about Service Robots? A Qualitative Study in Turkey

Document Type

Article

Publication Date

2021

Keywords

Robot, Service robot, Non-human, Hotel, Hotel employees

Abstract

This study aims to determine Turkish hotel employees' perceptions towards service robots. Data were collected through 40 in-depth interviews with hotel employees from different departments. Data were analysed through thematic analysis. The results revealed that the word “robot” evoked negative emotions for hotel employees. While the hotel employees think that service robots may provide different benefits and advantages for employees and businesses, they also believe that service robots may create some problems during communication with the customers. The hotel employees also think that service robots would lead to an increased unemployment rate in the future.

Digital Object Identifier (DOI)

https://doi.org/10.1016/j.tmp.2020.100775

Citation / Publisher Attribution

Tourism Management Perspectives, v. 37, art. 100775

Was this content written or created while at USF?

Yes

Share

COinS