Friend or a Foe: Understanding Generation Z Employees' Intentions to Work with Service Robots in the Hotel Industry
Document Type
Article
Publication Date
2023
Abstract
Through multiple studies, this research examines Gen Zers’ perceptions and acceptance of working with service robots in the hotel industry. Study 1 used interviews with 30 respondents and extensive literature to generate a list of items to measure determinants of Gen Zers’ acceptance of working with service robots. Study 2 purified and refined the item pool, generated in Study 1 using the data collected from 200 Gen Zers via an online survey to conduct an exploratory factor analysis. Study 3 used a second dataset (N = 552) to conduct confirmatory factor analysis on the 19-item scale by employing partial least squares-based structural equation modelling. Results indicate that hedonic motivations, utilitarian motivations, and social skills towards service robots have a positive whereas insecurity, and technical and interactional barriers have a negative impact on Gen Zers’ intentions to work with service robots. Theoretical implications for technology adoption in the hotel industry and relevant practical implications are also discussed.
Digital Object Identifier (DOI)
https://doi.org/10.1080/10447318.2022.2041880
Citation / Publisher Attribution
International Journal of Human–Computer Interaction, v. 39, issue 1, p. 111-122
Scholar Commons Citation
Ali, Faizan; Dogan, Seden; Chen, Xianglan; Cobanoglu, Cihan; and Limayem, Moez, "Friend or a Foe: Understanding Generation Z Employees' Intentions to Work with Service Robots in the Hotel Industry" (2023). School of Hospitality and Tourism Management Faculty Publications. 15.
https://digitalcommons.usf.edu/hft_facpub/15
Was this content written or created while at USF?
Yes
