USF Library Presentations and Lectures

Interviewee

Brad Massey

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Publication Date

11-4-2015

Abstract

Historian Brad Massey explores the intersections of industry, identity, and tourism in post–World War II Tampa. His talk, “Lingering Smoke, Laboring Women, and Latin Identities,” examines how the city’s diverse industrial base, spanning phosphate, agriculture, and military spending, shaped efforts to market a “Latin” image through Ybor City. Massey traces the tension between industrial labor, particularly among female cigar workers, and civic leaders’ attempts to rebrand Ybor as a tourist destination through initiatives like the Alcalde program and the proposed Latin Plaza. The lecture highlights how competing economic forces, Cold War politics, and gendered labor dynamics challenged Tampa’s creation of a cohesive Latin identity.

Keywords

Phosphate industry, Women cigar workers, Urban renewal, Latin American identity, Cuban Americans

Extent

00:37:55; 11 page transcript

Subject: geographic

Ybor City (Fla.), Tampa (Fla.)

Language

English

Format

Digital only

Identifier

usf_lib_lectures-1035

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