Unfriending on Facebook: Factors Affecting Online Relationship Termination in Social Networks and Its Impact on Business
Facebook, online relationships, relationship termination, social networking sites, SNS, social capital, unfriending, virtual business relationships
Digital Object Identifier (DOI)
Establishing and maintaining relationships online is becoming ever more important in the expanding global knowledge economy. This study examines factors underlying the termination of relationships in the social networking environment of Facebook and examines how this information may be used to promote virtual business relationships. The results indicate that people use a variety of reasons for terminating virtual relationships which may be broadly clustered into offline and online reasons.
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Citation / Publisher Attribution
International Journal of Business Environment, v. 6, no. 2, p. 199-221
Scholar Commons Citation
Sibona, Christopher and Walczak, Steven, "Unfriending on Facebook: Factors Affecting Online Relationship Termination in Social Networks and Its Impact on Business" (2014). School of Information Faculty Publications. 172.