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Digital Commons @ USF > USF Libraries > USF Digital Collections > Tampa Digital Collections > Tampa Special Collections > Florida Studies > THC > Robertson and Fresh

Robertson and Fresh Collection of Tampa Photographs

Robertson and Fresh Collection of Tampa Photographs

 

The Robertson and Fresh commercial photographic firm was active in Tampa from 1932 to 1960. William Vernon "Red" Robertson worked in the field taking photographs while Harry Fresh processed and printed the images. Robertson and Fresh produced thousands of pictures that provide an invaluable visual record of the Tampa area from the Depression to the prosperous post-World War II era.

The bulk of USF's Robertson and Fresh collection came from a large collection of negatives acquired by the late Hampton Dunn for use in his Tampa: A Pictorial History; he later donated the collection to USF's Tampa Library. When Dunn donated the negatives to the library they were still in the large, multi-drawer metal cabinet that Robertson and Fresh had used to store them. Unfortunately, due to acetic acid decomposition accelerated by years of storage in conditions of high heat and humidity, many of the original negatives had disintegrated beyond recovery. Between 1994 and 1995, Charles Brown, president of the Tampa Historical Society, arranged for the printing of the approximately 1,500 surviving Robertson and Fresh negatives housed in Special Collections. Subsequently, Mrs. Verna Lee Lupo, daughter of William Robertson, donated several hundred additional negatives for integration into the library’s Robertson and Fresh Collection. Mr. Bob Baggett of Bob Baggett Photography generously provided the library with preservation prints of these negatives, many of which were in imminent danger of deterioration. Other prints of Robertson and Fresh images came from the Tony Pizzo Collection.

This digital collection was made possible by a generous gift from the Frank E. Duckwall Foundation in 1996.

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  • The Pay and Take Wholesale Grocery Store by Robertson and Fresh (Firm)

    The Pay and Take Wholesale Grocery Store

  • The Peninsular Telephone Company Building on Morgan Street by Robertson and Fresh (Firm)

    The Peninsular Telephone Company Building on Morgan Street

  • The Performing Pelicans Float Passes down Franklin Street During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    The Performing Pelicans Float Passes down Franklin Street During the Gasparilla Children's Parade

  • The Pioneer Tire Company by Robertson and Fresh (Firm)

    The Pioneer Tire Company

  • The Plant City Float During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Plant City Float During the Gasparilla Parade

  • The Plant City Float During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Plant City Float During the Gasparilla Parade

  • The Pom-pom Girls of Hillsborough High on the Field During This Thanksgiving Day Event by Robertson and Fresh (Firm)

    The Pom-pom Girls of Hillsborough High on the Field During This Thanksgiving Day Event

  • The Processing Office of the Peninsular Telephone Company by Robertson and Fresh (Firm)

    The Processing Office of the Peninsular Telephone Company

  • The Queen Poses on her Throne by Robertson and Fresh (Firm)

    The Queen Poses on her Throne

  • The Queen Poses on her Throne Surrounded by her Ladies-in-waiting by Robertson and Fresh (Firm)

    The Queen Poses on her Throne Surrounded by her Ladies-in-waiting

  • The Queen Smiles from her Throne by Robertson and Fresh (Firm)

    The Queen Smiles from her Throne

  • The Radio Bargain Shop by Robertson and Fresh (Firm)

    The Radio Bargain Shop

  • The Rainbow Tavern in Tampa by Robertson and Fresh (Firm)

    The Rainbow Tavern in Tampa

  • The Raybro Merchandise Display at the Florida State Fair by Robertson and Fresh (Firm)

    The Raybro Merchandise Display at the Florida State Fair

  • The Ring Master Float from Lake Thonotosassa School During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    The Ring Master Float from Lake Thonotosassa School During the Gasparilla Children's Parade

  • The Robertson and Fresh Studios by Robertson and Fresh (Firm)

    The Robertson and Fresh Studios

  • The Rossotti Florida Lithograph Corporation by Robertson and Fresh (Firm)

    The Rossotti Florida Lithograph Corporation

  • The Sailboat Goldfield by Robertson and Fresh (Firm)

    The Sailboat Goldfield

  • The Sailboat Good Times by Robertson and Fresh (Firm)

    The Sailboat Good Times

  • The Sailboat Six Brothers by Robertson and Fresh (Firm)

    The Sailboat Six Brothers

  • The Sailing Ship the Dolphin by Robertson and Fresh (Firm)

    The Sailing Ship the Dolphin

  • The Scene Immediately Following an Accident on Franklin Street by Robertson and Fresh (Firm)

    The Scene Immediately Following an Accident on Franklin Street

  • The Schlitz Brewery Float During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Schlitz Brewery Float During the Gasparilla Parade

  • The Seaboard Railroad Lines Float During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Seaboard Railroad Lines Float During the Gasparilla Parade

  • The Seaboard Railroad Lines Float During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Seaboard Railroad Lines Float During the Gasparilla Parade

  • The Sealtest Dairy Float During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Sealtest Dairy Float During the Gasparilla Parade

  • The Sears Float During the Gasparilla Night Parade in Ybor City by Robertson and Fresh (Firm)

    The Sears Float During the Gasparilla Night Parade in Ybor City

  • The Sears, Roebuck and Company Float During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Sears, Roebuck and Company Float During the Gasparilla Parade

  • The Sears, Roebuck and Company Float During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Sears, Roebuck and Company Float During the Gasparilla Parade

  • The Sea Witch Ready to Be Launched from Hookers Point by Robertson and Fresh (Firm)

    The Sea Witch Ready to Be Launched from Hookers Point

  • The Seminole Heights Baptist Church Canvas Cathedral by Robertson and Fresh (Firm)

    The Seminole Heights Baptist Church Canvas Cathedral

  • The Seminole Heights Methodist Church by Robertson and Fresh (Firm)

    The Seminole Heights Methodist Church

  • The Seminole Theater by Robertson and Fresh (Firm)

    The Seminole Theater

  • The Seminole Theater by Robertson and Fresh (Firm)

    The Seminole Theater

  • The Seminole Theatre on Florida Avenue by Robertson and Fresh (Firm)

    The Seminole Theatre on Florida Avenue

  • The Service Entrance to Bob Deriso Pontiac by Robertson and Fresh (Firm)

    The Service Entrance to Bob Deriso Pontiac

  • The Shea and Prange Drug and Liquor Store by Robertson and Fresh (Firm)

    The Shea and Prange Drug and Liquor Store

  • The Ship Bellatris Coming Into Port Tampa by Robertson and Fresh (Firm)

    The Ship Bellatris Coming Into Port Tampa

  • The Ship Miss Buckeye II by Robertson and Fresh (Firm)

    The Ship Miss Buckeye II

  • The Shipyards at Hookers Point by Robertson and Fresh (Firm)

    The Shipyards at Hookers Point

  • The S.H. Kress Company Float During the Gasparilla Parade by Robertson and Fresh (Firm)

    The S.H. Kress Company Float During the Gasparilla Parade

  • The Showroom at Thurow Distributors, Incorporated by Robertson and Fresh (Firm)

    The Showroom at Thurow Distributors, Incorporated

  • The Showroom of Holtsinger Motors at Night by Robertson and Fresh (Firm)

    The Showroom of Holtsinger Motors at Night

  • The Shriners March During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Shriners March During the Gasparilla Parade

  • The Southern Furniture Exchange by Robertson and Fresh (Firm)

    The Southern Furniture Exchange

  • The Spar Drive-in by Robertson and Fresh (Firm)

    The Spar Drive-in

  • The Sparrow Lumber Store by Robertson and Fresh (Firm)

    The Sparrow Lumber Store

  • The Spectacular Lykes Float Passes During the Gasparilla Parade by Robertson and Fresh (Firm)

    The Spectacular Lykes Float Passes During the Gasparilla Parade

 

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