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Digital Commons @ USF > USF Libraries > USF Digital Collections > Tampa Digital Collections > Tampa Special Collections > Florida Studies > Tampa Collections > Robertson and Fresh

Robertson and Fresh Collection of Tampa Photographs

Robertson and Fresh Collection of Tampa Photographs

 

The Robertson and Fresh commercial photographic firm was active in Tampa from 1932 to 1960. William Vernon "Red" Robertson worked in the field taking photographs while Harry Fresh processed and printed the images. Robertson and Fresh produced thousands of pictures that provide an invaluable visual record of the Tampa area from the Depression to the prosperous post-World War II era.

The bulk of USF's Robertson and Fresh collection came from a large collection of negatives acquired by the late Hampton Dunn for use in his Tampa: A Pictorial History; he later donated the collection to USF's Tampa Library. When Dunn donated the negatives to the library they were still in the large, multi-drawer metal cabinet that Robertson and Fresh had used to store them. Unfortunately, due to acetic acid decomposition accelerated by years of storage in conditions of high heat and humidity, many of the original negatives had disintegrated beyond recovery. Between 1994 and 1995, Charles Brown, president of the Tampa Historical Society, arranged for the printing of the approximately 1,500 surviving Robertson and Fresh negatives housed in Special Collections. Subsequently, Mrs. Verna Lee Lupo, daughter of William Robertson, donated several hundred additional negatives for integration into the library’s Robertson and Fresh Collection. Mr. Bob Baggett of Bob Baggett Photography generously provided the library with preservation prints of these negatives, many of which were in imminent danger of deterioration. Other prints of Robertson and Fresh images came from the Tony Pizzo Collection.

This digital collection was made possible by a generous gift from the Frank E. Duckwall Foundation in 1996.

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  • Ferman Motor Car Company on the Corner of Jackson and Marion Streets by Robertson and Fresh (Firm)

    Ferman Motor Car Company on the Corner of Jackson and Marion Streets

  • Bob Deriso Service Inc. on Marion Street by Robertson and Fresh (Firm)

    Bob Deriso Service Inc. on Marion Street

  • Armenia Floral Gardens on Armenia by Robertson and Fresh (Firm)

    Armenia Floral Gardens on Armenia

  • Armenia Floral Gardens on Armenia by Robertson and Fresh (Firm)

    Armenia Floral Gardens on Armenia

  • The Interior of Armenia Floral Gardens by Robertson and Fresh (Firm)

    The Interior of Armenia Floral Gardens

  • The Interior of the Armenia Floral Gardens by Robertson and Fresh (Firm)

    The Interior of the Armenia Floral Gardens

  • Bob Deriso's Service Inc. on Marion Street Between Tyler and Harrison by Robertson and Fresh (Firm)

    Bob Deriso's Service Inc. on Marion Street Between Tyler and Harrison

  • The Service Garage at Bob Deriso Service Inc by Robertson and Fresh (Firm)

    The Service Garage at Bob Deriso Service Inc

  • The Service Garage at Bob Deriso Service Inc by Robertson and Fresh (Firm)

    The Service Garage at Bob Deriso Service Inc

  • The Service Garage at Bob Deriso's Service Inc. by Robertson and Fresh (Firm)

    The Service Garage at Bob Deriso's Service Inc.

  • Inside the Factory of the Hendry Corporation at the East End of the Gandy Bridge by Robertson and Fresh (Firm)

    Inside the Factory of the Hendry Corporation at the East End of the Gandy Bridge

  • Inside the Factory of the Hendry Corporation on the East End of the Gandy Bridge by Robertson and Fresh (Firm)

    Inside the Factory of the Hendry Corporation on the East End of the Gandy Bridge

  • The Yard Area of the Hendry Corporation by Robertson and Fresh (Firm)

    The Yard Area of the Hendry Corporation

  • 33rd Annual Reunion - Company H., 2nd Florida Infantry and 124th Infantry - El Boulevard Restaurant, September 28, 1951, Tampa, Florida by Robertson and Fresh

    33rd Annual Reunion - Company H., 2nd Florida Infantry and 124th Infantry - El Boulevard Restaurant, September 28, 1951, Tampa, Florida

  • Construction at the Peninsular Telephone Company by Robertson and Fresh (Firm)

    Construction at the Peninsular Telephone Company

  • The Dining Room at the Floridian Hotel by Robertson and Fresh (Firm)

    The Dining Room at the Floridian Hotel

  • The Public Service Area of the Central Bank of Tampa by Robertson and Fresh (Firm)

    The Public Service Area of the Central Bank of Tampa

  • The Tellers' Booths at the Central Bank of Tampa by Robertson and Fresh (Firm)

    The Tellers' Booths at the Central Bank of Tampa

  • The Tellers' Booths at the Central Bank of Tampa by Robertson and Fresh (Firm)

    The Tellers' Booths at the Central Bank of Tampa

  • The Mirasol Hotel by Robertson and Fresh (Firm)

    The Mirasol Hotel

  • The Hotel Hillsboro, A by Robertson and Fresh (Firm)

    The Hotel Hillsboro, A

  • The Tampa Music Association Orchestra Onstage by Robertson and Fresh (Firm)

    The Tampa Music Association Orchestra Onstage

  • People Gather for a Picture at the Colored Recreation Center by Robertson and Fresh (Firm)

    People Gather for a Picture at the Colored Recreation Center

  • Capping Exercises, Gordon Keller Training School by Robertson and Fresh

    Capping Exercises, Gordon Keller Training School

  • The Corner of Twigg and Tampa Street by Robertson and Fresh (Firm)

    The Corner of Twigg and Tampa Street

  • Studio at WFLRadio by Robertson and Fresh (Firm)

    Studio at WFLRadio

  • The Lobby at WFLRadio by Robertson and Fresh (Firm)

    The Lobby at WFLRadio

  • The Offices at WFLRadio by Robertson and Fresh (Firm)

    The Offices at WFLRadio

  • The Production Booth at WFLRadio by Robertson and Fresh (Firm)

    The Production Booth at WFLRadio

  • The American News Company on Eva Street by Robertson and Fresh (Firm)

    The American News Company on Eva Street

  • The Interior of the American News Company, A by Robertson and Fresh (Firm)

    The Interior of the American News Company, A

  • The Interior of the American News Company, B by Robertson and Fresh (Firm)

    The Interior of the American News Company, B

  • The Interior of the American News Company, C by Robertson and Fresh (Firm)

    The Interior of the American News Company, C

  • The Office of the American News Company by Robertson and Fresh (Firm)

    The Office of the American News Company

  • The Peninsular Telephone Company by Robertson and Fresh (Firm)

    The Peninsular Telephone Company

  • Standard Oil Service Station on Dale Mabry and Henderson Lit Up for the Night by Robertson and Fresh (Firm)

    Standard Oil Service Station on Dale Mabry and Henderson Lit Up for the Night

  • 7th Avenue in Ybor City by Robertson and Fresh

    7th Avenue in Ybor City

  • Advertising Photography by Robertson and Fresh

    Advertising Photography

  • Airdrome Parking Garage and Automobile Service Station on Marion Street by Robertson and Fresh (Firm)

    Airdrome Parking Garage and Automobile Service Station on Marion Street

  • An Aerial View of Lake Eola and Downtown Orlando by Robertson and Fresh

    An Aerial View of Lake Eola and Downtown Orlando

  • An Aerial View of Tampa Harbor and a Portion of Downtown Tampa by Robertson and Fresh

    An Aerial View of Tampa Harbor and a Portion of Downtown Tampa

  • Architectural Model of a House by Robertson and Fresh

    Architectural Model of a House

  • Architectural Model of a House by Robertson and Fresh

    Architectural Model of a House

  • Area Filled with Piping at the Tampa Electric Company Plant by Robertson and Fresh

    Area Filled with Piping at the Tampa Electric Company Plant

  • Art Class in Session at Hillsborough High by Robertson and Fresh

    Art Class in Session at Hillsborough High

  • Azalea Lounge by Robertson and Fresh

    Azalea Lounge

  • Balloon Man Float Presented by Riverview-Gibsonton School During the Gasparilla Children's Parade on Franklin Street by Robertson and Fresh

    Balloon Man Float Presented by Riverview-Gibsonton School During the Gasparilla Children's Parade on Franklin Street

  • Band Marches down Lafayette Street by Robertson and Fresh

    Band Marches down Lafayette Street

  • Band Marches Past the Elks Club During a Parade by Robertson and Fresh

    Band Marches Past the Elks Club During a Parade

  • Bare Back Rider Float During the Gasparilla Children's Parade on Franklin Street by Robertson and Fresh

    Bare Back Rider Float During the Gasparilla Children's Parade on Franklin Street

  • Barefoot Woman Posing for the Camera by Robertson and Fresh

    Barefoot Woman Posing for the Camera

  • Bartenders and Waiters at Los Novedades by Robertson and Fresh

    Bartenders and Waiters at Los Novedades

  • Bar with Bottles of Liquor on the Shelves by Robertson and Fresh

    Bar with Bottles of Liquor on the Shelves

  • Basketball Game in a School Gym by Robertson and Fresh

    Basketball Game in a School Gym

  • Bicycle Built for Two Float Sponsored by Henderson School During the Gasparilla Children's Parade on Franklin Street by Robertson and Fresh

    Bicycle Built for Two Float Sponsored by Henderson School During the Gasparilla Children's Parade on Franklin Street

  • Billboard for the Hotel Tampa Terrace by Robertson and Fresh

    Billboard for the Hotel Tampa Terrace

  • Boy and Girl on a Float During the Gasparilla Children's Parade on Franklin Street by Robertson and Fresh

    Boy and Girl on a Float During the Gasparilla Children's Parade on Franklin Street

  • Boy Scouts at the Greater Tampa Chamber of Commerce by Robertson and Fresh

    Boy Scouts at the Greater Tampa Chamber of Commerce

  • Boy Scouts March down Franklin Street During the Gasparilla Children's Parade by Robertson and Fresh

    Boy Scouts March down Franklin Street During the Gasparilla Children's Parade

  • Boy Scouts March During the Gasparilla Children's Parade on Franklin Street by Robertson and Fresh

    Boy Scouts March During the Gasparilla Children's Parade on Franklin Street

  • BPO Elks 1224 St. Petersburg Float During a Parade by Robertson and Fresh

    BPO Elks 1224 St. Petersburg Float During a Parade

  • Brandon High School by Robertson and Fresh

    Brandon High School

  • Brandon High School Band Marches down Franklin Street During a Gasparilla Parade by Robertson and Fresh

    Brandon High School Band Marches down Franklin Street During a Gasparilla Parade

  • Budweiser Plant off Busch Boulevard by Robertson and Fresh

    Budweiser Plant off Busch Boulevard

  • Building Under Construction by Robertson and Fresh

    Building Under Construction

  • Building Under Construction in Tampa by Robertson and Fresh

    Building Under Construction in Tampa

  • Building with Partial Walls by Robertson and Fresh

    Building with Partial Walls

  • Bungalow Surrounded by Trees by Robertson and Fresh

    Bungalow Surrounded by Trees

  • Busy Traffic Day on Franklin Street by Robertson and Fresh

    Busy Traffic Day on Franklin Street

  • Cavorting Clown Float Sponsored by Robert E. Lee School During the Gasparilla Children's Parade on Franklin Street by Robertson and Fresh

    Cavorting Clown Float Sponsored by Robert E. Lee School During the Gasparilla Children's Parade on Franklin Street

  • Central Truck Lines Business Offices by Robertson and Fresh

    Central Truck Lines Business Offices

  • Chatterbox Cocktail Bar by Robertson and Fresh

    Chatterbox Cocktail Bar

  • Cheerleaders of Brandon High School by Robertson and Fresh

    Cheerleaders of Brandon High School

  • Children Attending Vacation Bible School at the Ybor City Presbyterian Mission Assembly Hall by Robertson and Fresh (Firm)

    Children Attending Vacation Bible School at the Ybor City Presbyterian Mission Assembly Hall

  • Children Wearing Top Hats March in the Gasparilla Children's Parade on Franklin Street by Robertson and Fresh

    Children Wearing Top Hats March in the Gasparilla Children's Parade on Franklin Street

  • Church at St. Leo University by Robertson and Fresh

    Church at St. Leo University

  • Clearing a Lot and Tearing down an Old Tampa House by Robertson and Fresh

    Clearing a Lot and Tearing down an Old Tampa House

  • Coal Oven and Piping Inside the Tampa Electric Company Plant by Robertson and Fresh

    Coal Oven and Piping Inside the Tampa Electric Company Plant

  • Commentator for WFLNBC Radio by Robertson and Fresh

    Commentator for WFLNBC Radio

  • Concrete Bridge Over the Hillsborough River by Robertson and Fresh

    Concrete Bridge Over the Hillsborough River

  • Construction by Lenfesty Supply Company by Robertson and Fresh

    Construction by Lenfesty Supply Company

  • Construction in Ybor City by Robertson and Fresh

    Construction in Ybor City

  • Convertible Passes the Elks Club During a Gasparilla Parade by Robertson and Fresh

    Convertible Passes the Elks Club During a Gasparilla Parade

  • Conveyor Belt at the Johnson Drug Company by Robertson and Fresh

    Conveyor Belt at the Johnson Drug Company

  • Couples Walk Across a Gymnasium Stage at a Pan American League Event by Robertson and Fresh

    Couples Walk Across a Gymnasium Stage at a Pan American League Event

  • Crowd on Franklin Street After the Gasparilla Children's Parade by Robertson and Fresh

    Crowd on Franklin Street After the Gasparilla Children's Parade

  • Crowd Outside Royal Jewelers Where a Car Had Driven Through the Window by Robertson and Fresh

    Crowd Outside Royal Jewelers Where a Car Had Driven Through the Window

  • Crowd Watching As a Band Marches down Lafayette Street by Robertson and Fresh

    Crowd Watching As a Band Marches down Lafayette Street

  • Cub Scouts March down Franklin Street During the Gasparilla Children's Parade by Robertson and Fresh

    Cub Scouts March down Franklin Street During the Gasparilla Children's Parade

  • Day Care Center Babyland at the Seminole Heights Baptist Church by Robertson and Fresh

    Day Care Center Babyland at the Seminole Heights Baptist Church

  • Del Valle and Company by Robertson and Fresh

    Del Valle and Company

  • De Soto Hotel on Marion and Zack Streets by Robertson and Fresh

    De Soto Hotel on Marion and Zack Streets

  • Display of Writing and Mailing Supplies by Robertson and Fresh

    Display of Writing and Mailing Supplies

  • Donkeys Posing in Front of a Truck that Reads John Bartlett's Original Donkey Thrill Circus by Robertson and Fresh

    Donkeys Posing in Front of a Truck that Reads John Bartlett's Original Donkey Thrill Circus

  • Drawing of an Airplane by Robertson and Fresh

    Drawing of an Airplane

  • Drum Major at the University of Tampa by Robertson and Fresh

    Drum Major at the University of Tampa

  • Early Drive-in Theater by Robertson and Fresh

    Early Drive-in Theater

  • Educator at the University of Tampa by Robertson and Fresh

    Educator at the University of Tampa

  • Educator at the University of Tampa by Robertson and Fresh

    Educator at the University of Tampa

  • Educators at the University of Tampa by Robertson and Fresh

    Educators at the University of Tampa

 

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