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Digital Commons @ USF > USF Libraries > USF Digital Collections > Tampa Digital Collections > Tampa Special Collections > Florida Studies > Tampa Collections > Robertson and Fresh

Robertson and Fresh Collection of Tampa Photographs

Robertson and Fresh Collection of Tampa Photographs

 

The Robertson and Fresh commercial photographic firm was active in Tampa from 1932 to 1960. William Vernon "Red" Robertson worked in the field taking photographs while Harry Fresh processed and printed the images. Robertson and Fresh produced thousands of pictures that provide an invaluable visual record of the Tampa area from the Depression to the prosperous post-World War II era.

The bulk of USF's Robertson and Fresh collection came from a large collection of negatives acquired by the late Hampton Dunn for use in his Tampa: A Pictorial History; he later donated the collection to USF's Tampa Library. When Dunn donated the negatives to the library they were still in the large, multi-drawer metal cabinet that Robertson and Fresh had used to store them. Unfortunately, due to acetic acid decomposition accelerated by years of storage in conditions of high heat and humidity, many of the original negatives had disintegrated beyond recovery. Between 1994 and 1995, Charles Brown, president of the Tampa Historical Society, arranged for the printing of the approximately 1,500 surviving Robertson and Fresh negatives housed in Special Collections. Subsequently, Mrs. Verna Lee Lupo, daughter of William Robertson, donated several hundred additional negatives for integration into the library’s Robertson and Fresh Collection. Mr. Bob Baggett of Bob Baggett Photography generously provided the library with preservation prints of these negatives, many of which were in imminent danger of deterioration. Other prints of Robertson and Fresh images came from the Tony Pizzo Collection.

This digital collection was made possible by a generous gift from the Frank E. Duckwall Foundation in 1996.

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  • Employees of the Pellar Tropical Fruit Company by Robertson and Fresh (Firm)

    Employees of the Pellar Tropical Fruit Company

  • Employees of the Pellar Tropical Fruit Company by Robertson and Fresh (Firm)

    Employees of the Pellar Tropical Fruit Company

  • The Freezers of the Pellar Tropical Fruit Company by Robertson and Fresh (Firm)

    The Freezers of the Pellar Tropical Fruit Company

  • Homer F. Henderson Car Sales on Florida Avenue by Robertson and Fresh (Firm)

    Homer F. Henderson Car Sales on Florida Avenue

  • Henry Mitchell School - Mrs. Mary Lou Miller, Junior Prim. 1- 1957 by Robertson and Fresh

    Henry Mitchell School - Mrs. Mary Lou Miller, Junior Prim. 1- 1957

  • The Public Service Area at First Federal Savings and Loan by Robertson and Fresh (Firm)

    The Public Service Area at First Federal Savings and Loan

  • Gourlie Music Company at Britton Plaza by Robertson and Fresh (Firm)

    Gourlie Music Company at Britton Plaza

  • The Showroom at Badcock Furniture by Robertson and Fresh (Firm)

    The Showroom at Badcock Furniture

  • Grant's Lunch Bar at W.T. Grant Company by Robertson and Fresh (Firm)

    Grant's Lunch Bar at W.T. Grant Company

  • Merchandise Displays at the W.T. Grant Store by Robertson and Fresh (Firm)

    Merchandise Displays at the W.T. Grant Store

  • Merchandise Displays at the W.T. Grant Store by Robertson and Fresh (Firm)

    Merchandise Displays at the W.T. Grant Store

  • Merchandise Displays at the W.T. Grant Store on Franklin Street and Broadway Avenue by Robertson and Fresh (Firm)

    Merchandise Displays at the W.T. Grant Store on Franklin Street and Broadway Avenue

  • Plaque Honoring George A. Smathers by Robertson and Fresh (Firm)

    Plaque Honoring George A. Smathers

  • Neisner's Newly Constructed Department Store by Robertson and Fresh (Firm)

    Neisner's Newly Constructed Department Store

  • An Alice in Wonderland Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    An Alice in Wonderland Float During the Gasparilla Children's Parade

  • An American Beauty Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    An American Beauty Float During the Gasparilla Children's Parade

  • Ba Ba Black Sheep Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Ba Ba Black Sheep Float During the Gasparilla Children's Parade

  • Banbury Cross Float at the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Banbury Cross Float at the Gasparilla Children's Parade

  • Boys in Ties Pull a Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Boys in Ties Pull a Float During the Gasparilla Children's Parade

  • Charlottes Web on This Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Charlottes Web on This Float During the Gasparilla Children's Parade

  • Cinderella's Pumpkin Coach During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Cinderella's Pumpkin Coach During the Gasparilla Children's Parade

  • Cow Jumped Over the Moon Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Cow Jumped Over the Moon Float During the Gasparilla Children's Parade

  • Cub Scouts Pull a Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Cub Scouts Pull a Float During the Gasparilla Children's Parade

  • Float Carrying Three Knights During the Gasparilla Children's Parade by Robertson and Fresh

    Float Carrying Three Knights During the Gasparilla Children's Parade

  • Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float During the Gasparilla Children's Parade

  • Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float During the Gasparilla Children's Parade

  • Float Passes During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float Passes During the Gasparilla Children's Parade

  • Float Passes During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float Passes During the Gasparilla Children's Parade

  • Float Passes During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float Passes During the Gasparilla Children's Parade

  • Float with a Chicken During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float with a Chicken During the Gasparilla Children's Parade

  • Float with a King and a Queen During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float with a King and a Queen During the Gasparilla Children's Parade

  • Float with a King Passes During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float with a King Passes During the Gasparilla Children's Parade

  • Float with a Large Chicken During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float with a Large Chicken During the Gasparilla Children's Parade

  • Float with a Large Rose During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Float with a Large Rose During the Gasparilla Children's Parade

  • Gingerbread House Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Gingerbread House Float During the Gasparilla Children's Parade

  • Girl on an Elephant Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Girl on an Elephant Float During the Gasparilla Children's Parade

  • Goldilocks and the Three Bears Float During the Gasparilla Children's Parade by Robertson and Fresh

    Goldilocks and the Three Bears Float During the Gasparilla Children's Parade

  • Grant's Lunch Bar at W.T. Grant Company by Robertson and Fresh

    Grant's Lunch Bar at W.T. Grant Company

  • Hansel and Gretel Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Hansel and Gretel Float During the Gasparilla Children's Parade

  • Henry Mitchell Public School - Mrs. Blanche McMullen, Jr. Primary Iii - 1956 by Robertson and Fresh

    Henry Mitchell Public School - Mrs. Blanche McMullen, Jr. Primary Iii - 1956

  • Humpty Dumpty Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Humpty Dumpty Float During the Gasparilla Children's Parade

  • Interior of the W.T. Grant Store in Northgate Mall by Robertson and Fresh

    Interior of the W.T. Grant Store in Northgate Mall

  • Jack and the Bean Stalk Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Jack and the Bean Stalk Float During the Gasparilla Children's Parade

  • King and a Pirate on This Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    King and a Pirate on This Float During the Gasparilla Children's Parade

  • Little Red Riding Hood on This Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Little Red Riding Hood on This Float During the Gasparilla Children's Parade

  • Log Cabin Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Log Cabin Float During the Gasparilla Children's Parade

  • Ludman Corporation Warehouse by Robertson and Fresh

    Ludman Corporation Warehouse

  • Madison Drugs at the Northgate Mall by Robertson and Fresh

    Madison Drugs at the Northgate Mall

  • Merchandise Displays at the W.T. Grant Store at Northgate Mall by Robertson and Fresh

    Merchandise Displays at the W.T. Grant Store at Northgate Mall

  • Merchandise Displays at the W.T. Grant Store at Northgate Mall by Robertson and Fresh

    Merchandise Displays at the W.T. Grant Store at Northgate Mall

  • Merchandise Displays at the W.T. Grant Store at Northgate Mall by Robertson and Fresh

    Merchandise Displays at the W.T. Grant Store at Northgate Mall

  • Mill Grinders Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Mill Grinders Float During the Gasparilla Children's Parade

  • Mother Goose Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Mother Goose Float During the Gasparilla Children's Parade

  • National Guard, Battery A, 116th F. A. Bn by Robertson and Fresh

    National Guard, Battery A, 116th F. A. Bn

  • Noah and the Whale Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Noah and the Whale Float During the Gasparilla Children's Parade

  • Paul Bunyan Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Paul Bunyan Float During the Gasparilla Children's Parade

  • Peter Pan Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Peter Pan Float During the Gasparilla Children's Parade

  • Pirate Float During the Gasparilla Children's Parade by Robertson and Fresh

    Pirate Float During the Gasparilla Children's Parade

  • Pirate Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Pirate Float During the Gasparilla Children's Parade

  • Pirates Ship Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Pirates Ship Float During the Gasparilla Children's Parade

  • Pumpkin House Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Pumpkin House Float During the Gasparilla Children's Parade

  • Queen of Hearts Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Queen of Hearts Float During the Gasparilla Children's Parade

  • Rapunzel Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Rapunzel Float During the Gasparilla Children's Parade

  • Robin Hood Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Robin Hood Float During the Gasparilla Children's Parade

  • Service Counter at Madison Drugs at the Northgate Mall by Robertson and Fresh

    Service Counter at Madison Drugs at the Northgate Mall

  • S&H Green Stamps Store at the Northgate Mall by Robertson and Fresh

    S&H Green Stamps Store at the Northgate Mall

  • Sleeping Beauty Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Sleeping Beauty Float During the Gasparilla Children's Parade

  • Swan Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Swan Float During the Gasparilla Children's Parade

  • Teller Stations at the First Federal Savings and Loan by Robertson and Fresh

    Teller Stations at the First Federal Savings and Loan

  • The Shoe House on This Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    The Shoe House on This Float During the Gasparilla Children's Parade

  • Two Boys Carrying a Sign During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Two Boys Carrying a Sign During the Gasparilla Children's Parade

  • Two Elves on This Float During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Two Elves on This Float During the Gasparilla Children's Parade

  • Vats at the Southern Brewing Company by Robertson and Fresh

    Vats at the Southern Brewing Company

  • Vats at the Southern Brewing Company by Robertson and Fresh

    Vats at the Southern Brewing Company

  • Warehouse of the Ludman Corporation by Robertson and Fresh

    Warehouse of the Ludman Corporation

  • Windmill Float Passes During the Gasparilla Children's Parade by Robertson and Fresh (Firm)

    Windmill Float Passes During the Gasparilla Children's Parade

  • Window Framing Area at the Ludman Corporation by Robertson and Fresh

    Window Framing Area at the Ludman Corporation

  • An Interior of the Hotel Hillsboro by Robertson and Fresh (Firm)

    An Interior of the Hotel Hillsboro

  • Construction at the Hotel Hillsboro by Robertson and Fresh (Firm)

    Construction at the Hotel Hillsboro

  • The Check-in Desk at the Hotel Hillsboro by Robertson and Fresh (Firm)

    The Check-in Desk at the Hotel Hillsboro

  • The Star Terminal & Warehouse Corporation and the Barton H. Smith Warehouse by Robertson and Fresh (Firm)

    The Star Terminal & Warehouse Corporation and the Barton H. Smith Warehouse

  • WFLTelevision Studio Under Construction by Robertson and Fresh (Firm)

    WFLTelevision Studio Under Construction

  • WFLTelevision Studio Under Construction by Robertson and Fresh (Firm)

    WFLTelevision Studio Under Construction

  • WFLTelevision Studio Under Construction by Robertson and Fresh (Firm)

    WFLTelevision Studio Under Construction

  • WFLTelevision Studio Under Construction by Robertson and Fresh (Firm)

    WFLTelevision Studio Under Construction

  • The Franklin Junior High School Marching Band by Robertson and Fresh (Firm)

    The Franklin Junior High School Marching Band

  • Dempsey Chevrolet on Hillsborough Avenue by Robertson and Fresh (Firm)

    Dempsey Chevrolet on Hillsborough Avenue

  • Franklin Junior High School and the FJHS Marching Band by Robertson and Fresh (Firm)

    Franklin Junior High School and the FJHS Marching Band

  • The Miller-Lenfesty Company by Robertson and Fresh (Firm)

    The Miller-Lenfesty Company

  • Delivery Trucks Parked Beside the Southern Brewing Company by Robertson and Fresh (Firm)

    Delivery Trucks Parked Beside the Southern Brewing Company

  • The Pillsbury's Best Feed Store by Robertson and Fresh (Firm)

    The Pillsbury's Best Feed Store

  • The Pillsbury's Best Feed Store by Robertson and Fresh (Firm)

    The Pillsbury's Best Feed Store

  • Central Truck Lines, Incorporated Trucks by Robertson and Fresh (Firm)

    Central Truck Lines, Incorporated Trucks

  • Raybro Electric Supplies Incorporated on Ellamae Avenue by Robertson and Fresh (Firm)

    Raybro Electric Supplies Incorporated on Ellamae Avenue

  • Raybro Electric Supplies Incorporated on Ellamae Avenue by Robertson and Fresh (Firm)

    Raybro Electric Supplies Incorporated on Ellamae Avenue

  • The Parts Area at Raybro Electric Supplies Incorporated by Robertson and Fresh (Firm)

    The Parts Area at Raybro Electric Supplies Incorporated

  • The Parts Area at Raybro Electric Supplies Incorporated by Robertson and Fresh (Firm)

    The Parts Area at Raybro Electric Supplies Incorporated

  • The Parts Counter at Raybro Electric Supplies Incorporated by Robertson and Fresh (Firm)

    The Parts Counter at Raybro Electric Supplies Incorporated

  • The Raybro Electric Supplies Incorporated Receiving Department by Robertson and Fresh (Firm)

    The Raybro Electric Supplies Incorporated Receiving Department

  • The Raybro Electric Supplies Incorporated Shipping Department by Robertson and Fresh (Firm)

    The Raybro Electric Supplies Incorporated Shipping Department

 

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