Socially Immature Organizations: A Typology of Social Networking Systems [SNS] with Organizations as Users [OAU]
Document Type
Conference Proceeding
Publication Date
2012
Digital Object Identifier (DOI)
https://doi.org/10.1145/2141512.2141604
Abstract
This research conducts a survey of Social Networking Systems (SNS) literature and develops a Typology that challenges and identifies gaps in the basic questions thus far explored in SNS literature. The gap analysis exposes the previously unexplored opportunity for SNS with Organizations as Users (OAU) and deduces a framework for anticipating the emergence of full blown SNS with OAU that will rival the "Facebooks" of the world that thus far focus only on Individuals as Users.
Citation / Publisher Attribution
Socially Immature Organizations: A Typology of Social Networking Systems [SNS] with Organizations as Users [OAU], in S. Poltrock & C. Simone (Eds.), Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work Companion, Association for Computing Machinery, p. 281-292
Scholar Commons Citation
Mullarkey, Matthew T., "Socially Immature Organizations: A Typology of Social Networking Systems [SNS] with Organizations as Users [OAU]" (2012). School of Information Systems and Management Faculty Publications. 47.
https://digitalcommons.usf.edu/qmb_facpub/47
