Social Media Engagement at Academic Conferences: Report of the Association of Pathology Chairs 2018 and 2019 Annual Meeting Social Media Committee

Authors

Yonah C. Ziemba, SeaZucker School of Medicine at Hofstra/Northwell
Dana Razzano, New York Medical College
Timothy C. Allen, University of Mississippi
Adam L. Booth, University of Texas
Scott R. Anderson, University of Vermont
Anne Champeaux, University of South FloridaFollow
Michael D. Feldman, University of Pennsylvania
Valerie Fitzhugh, Rutgers New Jersey Medical School
Simone Gittens, Westchester Medical Center
Marilea Grider, Emory University
Mary Gupta, University of Tennessee
Christina Hanos, University of Mississippi Medical Center
Karen Kelly, SUNY Upstate Medical University
Tarush Kothari, Westchester Medical Center
Jennifer Laudadio, University of Arkansas
Amy Y. Lin, University of Illinois
Kamran M. Mirza, Loyola University Medical Center
Kathleen T. Montone, University of Pennsylvania
Priscilla S. Markwood, Association of Pathology Chairs

Document Type

Article

Publication Date

2020

Keywords

social media, academic conference, Twitter, pathology

Digital Object Identifier (DOI)

https://doi.org/10.1177/2374289520934019

Abstract

The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media committee was formed ad hoc to implement strategies to enhance social media involvement and coverage at the 2018 and 2019 annual meetings of the Association of Pathology Chairs. This organized approach resulted in an 11-fold increase in social media engagement compared to the year prior to committee formation (2017). In this article, the social media committee reviews the strategies that were employed and the resultant outcome data. In addition, we categorize tweets by topic to identify the topics of greatest interest to meeting participants, and we discuss the differences between Twitter and other social media platforms. Lastly, we review the existing literature on this topic from 23 medical specialties and health care fields.

Rights Information

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Was this content written or created while at USF?

Yes

Citation / Publisher Attribution

Academic Pathology, v. 7, art. 2374289520934019

Scholar Commons Citation

Ziemba, Yonah C.; Razzano, Dana; Allen, Timothy C.; Booth, Adam L.; Anderson, Scott R.; Champeaux, Anne; Feldman, Michael D.; Fitzhugh, Valerie; Gittens, Simone; Grider, Marilea; Gupta, Mary; Hanos, Christina; Kelly, Karen; Kothari, Tarush; Laudadio, Jennifer; Lin, Amy Y.; Mirza, Kamran M.; Montone, Kathleen T.; and Markwood, Priscilla S., "Social Media Engagement at Academic Conferences: Report of the Association of Pathology Chairs 2018 and 2019 Annual Meeting Social Media Committee" (2020). Pathology and Cell Biology Faculty Publications. 19.
https://digitalcommons.usf.edu/pcb_facpub/19