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Submissions from 2022

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Religious Affiliation: Buffering Negative Reactions to Service Failures, Kelly Cowart, Edward Ramirez, and Michael K. Brady

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An investigation of influencer body enhancement and brand endorsement, Sarah Lefebvre and Kelly Cowart

Submissions from 2018

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Empirical Evidence of the Effect of Colorism on Customer Evaluations, Kelly O. Cowart and Kevin D. Lehnert

Submissions from 2017

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Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media Use, Jean-Éric Pelet, Saïd Ettis, and Kelly Cowart

Submissions from 2016

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Me, Myself, and I: Examining the Effect of Loneliness and Self-Focus on Message Referents, Elyria Kemp, David J. Moore, and Kelly Cowart

Submissions from 2014

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Pleasantly Plump: Offsetting Negative Obesity Stereotypes for Frontline Service Employees, Kelly O. Cowart and Michael K. Brady

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Targeting Miss Daisy: Using Age and Gender to Target Unethical Sales Tactics, Kelly O. Cowart and Peter Darke

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An Examination of Regifting, Esther Swilley, Kelly O. Cowart, and Leisa R. Flynn

Submissions from 2008

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A Structural Look at Consumer Innovativeness and Self-congruence in New Product Purchases, Kelly O. Cowart, Gavin L. Fox, and Andrew E. Wilson

Submissions from 2007

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The Influence of Consumer Decision-making Styles on Online Apparel Consumption by College Students, Kelly O. Cowart and Ronald E. Goldsmith