Submissions from 2022
Religious Affiliation: Buffering Negative Reactions to Service Failures, Kelly Cowart, Edward Ramirez, and Michael K. Brady
An investigation of influencer body enhancement and brand endorsement, Sarah Lefebvre and Kelly Cowart
Submissions from 2021
An Investigation of Androgyny and Sexual Orientation in Advertising: How Androgynous Imagery and Sexual Orientation Impact Advertisement and Brand Attitudes, Kelly Cowart and Phillip Wagner
Submissions from 2020
Daddy Dearest: The Influence of Paternal Investment on Attitude Toward the Advertisement, Kelly O. Cowart
Promoting Consumer Well-being: Examining Emotion Regulation Strategies in Social Advertising Messages, Elyria Kemp, Kelly Cowart, and My (Myla) Bui
Submissions from 2018
Empirical Evidence of the Effect of Colorism on Customer Evaluations, Kelly O. Cowart and Kevin D. Lehnert
Submissions from 2017
Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media Use, Jean-Éric Pelet, Saïd Ettis, and Kelly Cowart
Submissions from 2016
Me, Myself, and I: Examining the Effect of Loneliness and Self-Focus on Message Referents, Elyria Kemp, David J. Moore, and Kelly Cowart
Submissions from 2014
Pleasantly Plump: Offsetting Negative Obesity Stereotypes for Frontline Service Employees, Kelly O. Cowart and Michael K. Brady
Targeting Miss Daisy: Using Age and Gender to Target Unethical Sales Tactics, Kelly O. Cowart and Peter Darke
An Examination of Regifting, Esther Swilley, Kelly O. Cowart, and Leisa R. Flynn
Submissions from 2008
A Structural Look at Consumer Innovativeness and Self-congruence in New Product Purchases, Kelly O. Cowart, Gavin L. Fox, and Andrew E. Wilson
Submissions from 2007
The Influence of Consumer Decision-making Styles on Online Apparel Consumption by College Students, Kelly O. Cowart and Ronald E. Goldsmith
