Finding Applications for Technologies Beyond the Core Business

Authors

• Erwin Danneels, University of South FloridaFollow
• Federico Frattini, School of Management in Milan

Document Type

Article

Publication Date

2018

Abstract

Only a small number of companies systematically search for opportunities to apply their technology outside their core markets. As a result, many miss out on potential profits and avenues for growth and renewal.

Digital Object Identifier (DOI)

https://hdl.handle.net/11311/1079331

Citation / Publisher Attribution

MIT Sloan Management Review, v. 59, issue 3

Scholar Commons Citation

Danneels, Erwin and Frattini, Federico, "Finding Applications for Technologies Beyond the Core Business" (2018). School of Marketing and Innovation Faculty Publications. 6.
https://digitalcommons.usf.edu/mai_facpub/6

Was this content written or created while at USF?

Yes