Talking Inside the Corridor or Navigating the Labyrinth: Market Experience and Information Elaboration in Founding Teams
Document Type
Article
Publication Date
2025
Keywords
founding teams, information elaboration, market experience, market search, team conflict
Abstract
The search for potential markets is crucial for technology ventures. We propose that founding team members’ prior market experiences can be helpful but also dysfunctional because of the way the depth and breadth of these experiences shape information elaboration. Deep and broad market experiences challenge teams with two potential dysfunctions: talking inside the corridor (easy information exchange and low task conflict) and navigating the labyrinth (arduous information exchange and elevated task conflict). Data support that prior market experiences in the founding team affect initial venture performance, mediated by information exchange and task conflict, and moderated by lead founder personality.
Digital Object Identifier (DOI)
https://doi.org/10.1177/14761270251389544
Citation / Publisher Attribution
Strategic Organization, in press
Scholar Commons Citation
Danneels, Erwin; Cock, Robin De; and Clarysse, Bart, "Talking Inside the Corridor or Navigating the Labyrinth: Market Experience and Information Elaboration in Founding Teams" (2025). School of Marketing and Innovation Faculty Publications. 4.
https://digitalcommons.usf.edu/mai_facpub/4
Was this content written or created while at USF?
Yes
