University of South Florida (USF) M3 Publishing


Predicting sustainable consumption behavior is particularly important in the field of marketing and public policy making, as environmental sustainability becomes a major concern for the public and private sector. This paper aims to contribute to the development of the extended theory of planned behavior (TPB) and to gain some insight into what drives students' intentions to purchase green food in Algeria as a developing country. Results from multiple linear regression (MLR) using data from the convenience sample of 265 students enrolled at three universities in Algiers, Algeria, shows that attitude, subjective norm, perceived behavioral control (PBC), and environmental concern have positive effects on intention to purchase green foods. Implications of the results for academics and practitioners are discussed.



Recommended Citation

Auza, K. A., & Mouloudj, K. (2021). Using the theory of planned behavior to explore green food purchase intentions. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–14). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.