University of South Florida (USF) M3 Publishing


The main task of this paper is to show how blockchain technology is one of the main anti- counterfeiting methods and one of the main tools to guarantee and promote the originality of the Etna DOC brand. In order to achieve this objective, a case study has been carried out to; this is concerned the administration of a questionnaire to the companies of the consortium Etna DOC. The latter is considered one of the main technological innovations in agriculture 4.0 in the wine sector, as it ensures greater safety, promotion of the individual product, transparency and traceability of the entire production chain. Specifically, the wine sector in Italy and in particular in Sicily, is one of the most expanding sectors and with one of the highest levels of business; an example of this, is the total wine production in Sicily and notably of DOC and IGT wines.



Recommended Citation

Agata, M., Spampinato, E. C., Arfo, S., Sinigaglia, U., Bajeli, A., & Benanti, S. (2021). Blockchain technology applied to the Consortium Etna DOC to avoid counterfeiting. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–11). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

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