University of South Florida (USF) M3 Publishing


This paper aims to discuss the importance of the Innovation Lab as an effective management initiative supporting tourism organisations in facing the serious challenges of innovation posed by the Covid-19 pandemic. The analysis of literature related to tourism innovation and Innovation Labs, is integrated with the field study of an Innovation Lab, that is intensely working with several companies and their stakeholders of a tourism ecosystem located in south of Italy, to seize opportunities and new solutions facing the tremendous crisis of the tourism industry. The paper contributes to study how Innovation Lab can constitute an effective management initiative supporting knowledge co-creation and exploitation for innovation dynamics in organisations, in response to disruptive socio-economic crisis and the negative outcomes of the Covid-19 outbreak.



Recommended Citation

Santarsiero, F., Carlucci, D., & Schiuma, G. (2021). Innovation labs to support tourism organization in transforming crisis into opportunities: Insight from a case study. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–8). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Included in

Business Commons



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.