University of South Florida (USF) M3 Publishing


Drawing upon the theory of consumption value (TCV), this research is aimed at investigating factors influencing bank customers' choice behaviour of Islamic investment products. The effects of functional value, emotional value, epistemic value, conditional value and social value on choice behaviour are examined using a questionnaire survey. A total of 350 respondents sourced from bank customers were approached to elicit their choice behaviours of Islamic investment products offered currently by various Islamic banks in Malaysia. Using the Partial Least Squares (PLS), the empirical results obtained indicate that all proposed variables are of their influence on the bank customers’ decision to opt the facility in improving their investment participation for improved well-being in their extended investment portfolios. The results obtained provide novel insights into bank customers concern regarding Islamic investment products in the context of Malaysia. The results firmly confirmed the applicability of the TCV in understanding bank customers' choice behaviour to choose Islamic investment products. Several shortcomings and contributions of this study are provided.



Recommended Citation

Amin, H. (2021). Investigating drivers influencing choice behaviour of Islamic investment products. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–10). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

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