•  
  •  
 

University of South Florida M3 Center Publishing

Abstract

The global tourism economy has created a competitive industry, and the customer experience in destination branding has emerged as a competitive tool for practitioners. It has also been attracting attention in the tourism literature. Individuals who experience high degrees of flow tend to feel more engaged in activities during their travel experiences. However, the antecedents of the flow experience and its outcomes are still limited in the literature. Considering the gaps in the literature, this study is aimed at developing a conceptual model for the mediating effect of the flow experience on the relationship between destination brand experience and destination loyalty by reviewing the extant literature. Accordingly, it has been conceptualized that the relationship between destination brand experience and the outcomes, such as satisfaction and loyalty is mediated by the destination perceived flow.

DOI

https://www.doi.org/10.5038/9781955833035

Recommended Citation

Kazancoglu, I., & Dirsehan, T. (2021). A conceptual framework for the mediating role of the flow experience between destination brand experience and destination loyalty. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–12). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Included in

Marketing Commons

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.