At present, the need arises for women to prepare themselves every day to face the challenges that the local and regional market holds for them since they constitute a fundamental component for the economy of all countries, through the development and economic growth of urban areas. and rural in the face of unemployment and poverty. Likewise, women should have a priority place on the scene of public policies in favor of them due to their ability to contribute to local dynamics by creating more job opportunities with new companies. This article aims to analyze the characteristics that govern decision-making in microenterprises led by women in the Mexicali valley by means of the multivariate analysis technique, particularly the discriminant and factor analysis. As well as the relationship that exists between gender and its ability to generate or undertake and innovate in a business.
Romero, R. B., & Torrez, J. D. L. (2021). To be or not to be a female entrepreneur in the Mexicali Valley. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1–8). USF M3 Publishing. https://www.doi.org/10.5038/9781955833035
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