Abstract
The second viewpoint is industry-focused and is authored by Mr. Murat Toktaş. He is the founder/president of KATID (Black Sea Tourist Operators Association), the founder/president of SKAL Karadeniz, and the founder/vice-president of TUROYD (Tourism Hotel Managers Association) and a member of the Board of Directors of TUROFED (Turkish Hoteliers Federation). In his viewpoint, he explains how destination management organizations (DMOs) work with local governments in Turkey. He suggested a successful destination marketing strategy for the Turkish Tourism Promotion and Development Agency (TGA). Collaboration between local and DMOs is essential for destinations to be adequately promoted and become a successful brands. Marketing is effective when a destination's artistic and cultural features are correctly promoted, as in the case of TGA. This viewpoint also concludes with several future research directions.
Keywords
Local governments, destination marketing, tourism promotion, tga
ORCID Identifiers
Murat Toktaş https://orcid.org/0000-0002-4504-6446
DOI
10.5038/2771-5957.1.2.1014
Recommended Citation
Toktaş, M. (2022). The role of management organizations and local governments in destination marketing: the case of Turkey Tourism Promotion and Development Agency (TGA). Journal of Global Hospitality and Tourism, 1(2), 178-181. https://www.doi.org/10.5038/2771-5957.1.2.1014
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Included in
Business Administration, Management, and Operations Commons, Hospitality Administration and Management Commons, Marketing Commons, Tourism and Travel Commons
