Abstract
The objective of this study was to examine nutrient claims signage on the purchasing of snacks in corporate foodservice operations. The effectiveness of claims among foodservice operations serving primarily administrative roles (white-collar) were compared with those serving primarily manufacturing roles (blue-collar). An experimental study was conducted through the implementation of six nutrient claims evaluated by a group of registered dietitians. The snack items were conveniently placed near the cash register to “nudge” purchases, and sales of snacks before and after the implementation of claims were examined. Paired-samples t-tests indicated that after nutrient claims were implemented, sales of snacks increased in both groups. Blue-collar snack purchases increased by 79.8% after the six claims were implemented, and white-collar snack purchases increased by 33.2%. Results indicate that nutrient claims that had a significant impact on sales differed between the two groups.
Keywords
Nutrient claims, nutrition marketing, snacking behavior, institutional foodservice, nudge theory
ORCID Identifiers
Cecily R. Martinez
Amy M. Bardwell https://orcid.org/0000-0003-4394-1866
Julie R. Schumacher https://orcid.org/0000-0002-1903-6375
Jennifer L. Barnes https://orcid.org/0000-0002-2029-059X
DOI
10.5038/2771-5957.1.2.1012
Recommended Citation
Martinez, C. R., Bardwell, A. M., Schumacher, J. R., & Barnes, J. L. (2022). Effects of nutrient claims on consumer purchasing of snacks in white-collar and blue-collar working environments. Journal of Global Hospitality and Tourism, 1(2), 159-174. https://www.doi.org/10.5038/2771-5957.1.2.1012
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
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Business Administration, Management, and Operations Commons, Food and Beverage Management Commons, Marketing Commons, Tourism and Travel Commons
