Abstract
Tourism has emerged as an important socio-economic activity as it is a promising sector in the global economy. In every industry, intellectual capital (IC) is a crucial knowledge-based asset. It has become the most potent element in the production of organizational wealth. This article intends to shed some light on the Islamic value (IV) dimension of Muslim-friendly medical tourism (MFMT). This study employed a case study approach on five hospitals. The data was collected through in-depth discussions, hospital tours, and interviews. Within-case analysis was conducted to analyze the data. This study found that the hospitals’ management highlighted that taqwa (piety) to Allah Subh’anaHu Wa Ta-A’la, worship to Allah Subh’anaHu Wa Ta-A’la, halal, trustworthy, and concern about the welfare are IV dimensions of IC towards MFMT. This study gives some directions for the hospital’s management in developing and managing the hospital’s IC and IVs, and how they can better leverage their IC and create added value to respond successfully to the increasingly competitive environment. This is pioneering research that develops a theoretical model to incorporate IC dimensions and IVs in MFMT.
Keywords
intellectual capital, tourism, medical tourism, Islamic value, Muslim-friendly
ORCID Identifiers
Noradiva Hamzah: https://orcid.org/0000-0002-8909-5768
Norlida Hanim Mohd Salleh: https://orcid.org/0000-0001-5504-2724
Izuli Dzulkifli: https://orcid.org/0000-0003-1078-9183
Tengku Kasmi Tengku Wook: https://orcid.org/0000-0002-6848-2267
DOI
10.5038/2771-5957.1.2.1008
Recommended Citation
Hamzah, N., Salleh, N. H., Dzulkifli, I., & Wook, T. (2022). Muslim-friendly medical tourism. Journal of Global Hospitality and Tourism, 1(2), 93-109. https://www.doi.org/10.5038/2771-5957.1.2.1008
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Included in
Hospitality Administration and Management Commons, Marketing Commons, Tourism and Travel Commons
