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Most Popular Papers *

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SWOT analysis applications: An integrative literature review
Mostafa Ali Benzaghta, Abdulaziz Elwalda, Mousa Mohamed Mousa, Ismail Erkan, and Mushfiqur Rahman

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Alternative modes of entry and unexpected events in franchising
Alexander Rosado-Serrano and Antonio Navarro-García

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Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market
Mohammed A. Hajar, Daing Nasir Ibrahim, Mohd Ridzuan Darun, and Mohammed A. Al-Sharafi

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Marketing strategies for boutique hotels: The case of Istanbul
Füsun I. Dincer, Mithat Z. Dincer, and Zehra B. Avunduk

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» Updated as of 06/21/22.