Abstract
A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWOT studies. Furthermore, it fills the knowledge gap in the strategic planning context and indicates meaningful implications for managers that could help improve their strategic decisions.
Keywords
SWOT literature, strategic planning, integrative review, literature review
Chinese Abstract
SWOT分析的应用：综合性文献综述
优势、劣势、机会和威胁（SWOT）分析已成为企业战略规划中的重要工具。学者们已经进行了六十多年的SWOT研究。然而，对SWOT分析的共同理解仍然模糊。本研究通过访问、分析和综合SWOT文献，提出了新的理论视角和框架。通过综合性文献综述，本研究回顾了以往的SWOT研究，更加深入地了解了不同领域中的SWOT分析及SWOT研究中使用的不同方法。此外，本研究填补了战略规划背景下的知识空白，并为管理人员提供了有意义的启示，有助于改善他们的战略决策。
关键词：SWOT文献、战略规划、综合综述、文献综述
ORCID Identifiers
Mostafa Ali Benzaghta: https://orcid.org/0000-0001-7148-0492
Abdulaziz Elwalda: https://orcid.org/0000-0002-4009-9346
Mousa Mohamed Mousa: https://orcid.org/0000-0001-8464-4580
Ismail Erkan: https://orcid.org/0000-0003-1271-3481
Mushfiqur Rahman: https://orcid.org/0000-0001-5256-7453
DOI
10.5038/2640-6489.6.1.1148
Recommended Citation
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73. https://www.doi.org/10.5038/2640-6489.6.1.1148
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
