Title
Gendered Stereotypes of Asians Portrayed on the Websites of U.S. Higher Education Institutions
Document Type
Article
Publication Date
2010
Date Issued
January 2010
Date Available
September 2011
Abstract
A quantitative content analysis of 265 U.S. college and university websites found that genders differed significantly in representing stereotypes of Asians. Asian females tended to be portrayed with passive, submissive body postures, retaining certain stereotypical female features. However, they appeared more active when interacting with others and were more often the visual focus than Asian males; in contrast, Asian males are more likely than Asian females to be portrayed alone, submissive, in the background, and as an action receiver.
Publisher
Lawrence Erlbaum Associates
Recommended Citation
Visual Communication Quarterly, 17 (2), 2010, p. 77-90
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Visual Communication Quarterly, 17 (2), 2010, p. 77-90.