An Exploration of Sample Sizes for Content Analysis of the New York Times Web Site
Document Type
Article
Publication Date
2010
Date Issued
May 2010
Date Available
September 2011
Abstract
This study explores the effectiveness and efficiency of sample sizes for content analysis of online newspaper sites. Using simple random sampling, the comparisons showed that a sample size of six days was effective and efficient to represent one year of content of the New York Times Online. Generalizing theresults to content analyses of other online news sites may require special caution due to Web sites’ varying formats and contents.
Publisher
Ohio University
Recommended Citation
Web Journal of Mass Communication Research, 20(May, 2010)
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
COinS
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Web Journal of Mass Communication Research.