Asian images portrayed in the websites of US higher education institutions

Document Type

Article

Publication Date

2009

Date Issued

July 2009

Date Available

September 2011

Abstract

Using a purposive sample of 263 US colleges and universities, the analysis identified 378 Asian models from 8,319 human models. Results showed Asian students to be under-represented on the web compared to their proportion in the student body, whereas African Americans were proportionately represented. Instead of stereotypical portrayals, Asians appeared neutral in terms of power positions.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Chinese Journal of Communication

Publisher

Routledge

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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