USF St. Petersburg campus Faculty Publications
Vegetarianism: Toward a greater understanding.
Document Type
Article
Publication Date
2001
ISSN
0742-6046
Abstract
Vegetarianism continues to gain prominence in contemporary society. This research uses a two-phase approach to further the understanding of this phenomenon. In the first phase, a phenomenological perspective is utilized to provide a deeper understanding of the motivations, tensions, and coping mechanisms underlying vegetarianism. The second phase builds upon this understanding and broadens the scope of the research by introducing the concept of vegetarian orientation. Here, survey methodology is employed to investigate the manner in which a person's demographic, attitudinal, and personality characteristics influence his/her vegetarian-oriented attitudes and behaviors. Findings and their marketing implications are discussed.
Language
en_US
Publisher
John Wiley & Sons, Inc.
Recommended Citation
Janda, S. and Trocchia, P.J. (2001). Vegetarianism: Toward a greater understanding. Psychology & Marketing, 18 (12), 1-36.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Psychology & Marketing, 18 (12), 1-36. DOI: 10.1002/mar.1050 Members of the USF System may access the full-text of the article through the authenticated link provided.