USF St. Petersburg campus Faculty Publications
Getting doctored: A proposed model of marketing doctoral student socialization.
Document Type
Article
Publication Date
1999
ISSN
0309-0566
Abstract
Addresses the socialization process among marketing doctoral students. Four modes of doctoral student socialization are provided from depth interviews conducted with 28 purposively selected individuals. These four modes are based upon two characteristics: degree of program structure, or formal socialization; and degree of student-faculty interaction, or informal socialization. Reveals five factors that informants identified as contributors toward the professional success of a marketing doctoral student: inner desire, communitas, practicality in research, networking, and brand equity.
Language
en_US
Publisher
Emerald Group Publishing Ltd.
Recommended Citation
Trocchia, P.J. & Berkowitz, D. (1999). Getting doctored: A proposed model of marketing doctoral student socialization. European Journal of Marketing, 33 (7/8), 746-759.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in European Journal of Marketing, 33 (7/8), 746-759. DOI: 10.1108/03090569910274366 Members of the USF System may access the full-text of the article through the authenticated link provided.