USF St. Petersburg campus Faculty Publications
Consumer attitudes toward RFID tracking in the retail environment.
Document Type
Article
Publication Date
2012
ISSN
1534-665X
Abstract
Radio Frequency Identification (RFID) technology has great potential to lower costs and improve customer service in the retail environment. Anecdotal evidence indicates that consumers may resist the adoption of this technology due to its privacy implications. This study attempts to determine what variables influence consumers’ attitudes toward RFID tracking of their purchase behavior. Results indicate that retailers’ efforts should focus on reducing consumer fears about how RFID data might be used rather than on incentivizing participation in RFID programs.
Language
en_US
Publisher
The Clute Institute for Academic Research
Recommended Citation
Trocchia, P.J. and Ainscough, T.L. (2012). Consumer attitudes toward RFID tracking in the retail environment. Review of Business Information Systems Journal, 16 (2), 67-72.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Review of Business Information Systems Journal, 16 (2), 67-72. Members of the USF System may access the full-text of the article through the authenticated link provided.