USF St. Petersburg campus Faculty Publications
Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards.
Document Type
Article
Publication Date
1999
ISSN
1363-0539
Language
en_US
Publisher
Palgrave Macmillan Ltd.
Recommended Citation
Ainscough, T.L., Ayub, O. & Reyne, P., (1999). Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards. Journal of Financial Services Marketing 4(1): 37-48, 1999.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
COinS
Comments
Citation only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Financial Services Marketing 4(1): 37-48, 1999.