USF St. Petersburg campus Faculty Publications
Environmental and societal positioning as sources of competitive advantage in an agricultural firm.
Document Type
Article
Publication Date
2012
ISSN
1045-4446
Abstract
This research seeks to ascertain whether an agricultural firm's social and environmental positioning affects consumers' perceptions of the attributes of its products. Results showed that companies that are perceived to be more socially and environmentally conscious received better ratings for their produce in terms of quality and freshness. In addition, consumers reported that they would be willing to pay more for food grown by socially and environmentally conscious firms.
Language
en_US
Publisher
Routledge (Taylor & Francis Group)
Recommended Citation
Ainscough, T.L., DeCarlo, T., and Trocchia, P.J. (2012). Environmental and societal positioning as sources of competitive advantage in an agricultural firm. Journal of Food Products Marketing, 18 (2), 417-425.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Food Products Marketing, 18 (5), 417-425. DOI: 10.1080/10454446.2012.700815 Members of the USF System may access the full-text of the article through the authenticated link provided.