Identity theft and consumers' reaction to preventive technological innovations.

Authors

Thomas L. AinscoughFollow
Richard G. Brody
Philip J. TrocchiaFollow

SelectedWorks Author Profiles:

Thomas L. Ainscough

Philip J. Trocchia

Document Type

Article

Publication Date

2007

Abstract

The use of identification technology by commercial entities has broad and, for some consumers, disturbing social implications. This two-phase study was done to specify consumers' concerns regarding various identification technologies which may be encountered in retail environments. From the qualitative findings, a 26-item survey was constructed to quantify identified areas of concern with 303 survey participants (147 women and 156 men), whose mean age category was 30 to 39 years. Using exploratory factor analysis (principal components with varimax rotation), five dimensions of consumers' concern emerged: privacy, ethics, health, humanity, and complexity.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Psychological Reports, 101, 250-258. doi: 10.2466/PRO.101.1.250-258

Language

en_US

Publisher

Psychological reports

Recommended Citation

Ainscough, T.L., Brody, R.G. & Trocchia, P.J. (2007). Identity theft and consumers' reaction to preventive technological innovations. Psychological Reports, 101, 250-258. doi: 10.2466/PRO.101.1.250-258

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.