USF St. Petersburg campus Faculty Publications
Consumer rental car choice: Price, agent, and brand effects.
Document Type
Article
Publication Date
2009
Abstract
Car rentals constitute a significant portion of vacation travel expenditures. This research study uses a model developed in prior literature to explore the effects of vehicle brand, rental agency image, and rental price on consumers' willingness to rent automobiles. Results indicate that branding and price impact consumers' decisions to rent motor vehicles. However, the influence of the agency on the rental decision is limited. Managerial implications of these findings are discussed.
Language
en_US
Publisher
Western Academic Press
Recommended Citation
Ainscough, T.L., Trocchia, P.J., & Gum, J.R. (2009). Consumer rental car choice: Price, agent, and brand effects. Journal of Business & Economics Research, 7(7): 39-48.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Business & Economics Research, 7(7): 39-48.