USF St. Petersburg campus Faculty Publications
Document Type
Article
Publication Date
2021
Abstract
Libraries face a significant challenge in keeping users, and sometimes even
their own employees, informed and up-to-date about their ever-changing services and resources. A library e-newsletter is one way of effectively communicating updates to a large number of people on a regular basis, serving as both an internal and external communication tool. To do this, it is important to establish a collaborative model that is sustainable, can be assessed, and meets readership needs. Aligning the newsletter with the library’s mission and strategic plan is an effective approach for communications with an academic library community.
Language
English
Recommended Citation
Crampsie, C., & Morris, K. (2021). Meeting Strategic Communication Goals Through a Sustainable Library Newsletter. Marketing Libraries Journal, 5(2), 202-221. https://journal.marketinglibraries.org/fall2021/12_MLJv5i2.pdf
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
