USF St. Petersburg campus Faculty Publications
The impact of personal and organizational moral philosophies on marketing exchange relationships: A simulation using the Prisoner’s Dilemma game.
Document Type
Article
Publication Date
2005
ISSN
0167-4544
Abstract
The purpose of this research is to examine the impact of individual and firm moral philosophies on marketing exchange relationships. Personal moral philosophies range from the extreme forms of true altruists and true egoists, along with three hybrids that represent middle ground (i.e., realistic altruists, tit-for-tats, and realistic egoists). Organizational postures are defined as Ethical Paradigm, Unethical Paradigm, and Neutral Paradigm, which result in changes to personal moral philosophies and company and industry performance. The study context is a simulation of an exchange environment using a variation of the prisoners’ dilemma game. A literature review is provided in the opening section followed by details on the simulation, discussion of the results, and the implications for theory and practice.
Language
en_US
Publisher
Springer
Recommended Citation
Watkins, A. & Hill, R. P. (2005). The impact of personal and organizational moral philosophies on marketing exchange relationships: A simulation using the Prisoner’s Dilemma game. Journal of Business Ethics, 62, 253-265. doi: 10.1007/s10551-005-8714-9
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Citation only. Full-text article is available through licensed access provided by the publisher. Members of the USF System may access the full-text of the article through the authenticated link provided.