USF St. Petersburg campus Faculty Publications
Information technology--enhanced pricing strategies: managerial and public policy implications.
Document Type
Article
Publication Date
2005
ISSN
0148-2963
Abstract
The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.
Language
en_US
Publisher
Elsevier Science Inc.
Recommended Citation
Dixit, A., Braunsberger, K., Zinkhan, G. M., & Pan, Y. (2005). Information technology--enhanced pricing strategies: managerial and public policy implications. Journal of Business Research, 58(9), 1169-1177. doi:10.1016/j.jbusres.2004.04.003
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Business Research, 58(9), 1169-1177. doi:10.1016/j.jbusres.2004.04.003 Members of the USF System may access the full-text of the article through the authenticated link provided.