USF St. Petersburg campus Faculty Publications
The effects of music, wait-length evaluation, and mood on a low-cost wait experience.
Document Type
Article
Publication Date
2003
Abstract
Waiting time research has implicitly assumed customers incur high waiting costs during service delays. However, few studies have explicitly measured customer perceptions of waiting costs. Our study examined the effects of judgment about music, wait-length evaluation, and customer mood on subjects’ overall experience evaluations in a low-cost wait situation. Results showed that while music likeability influenced both wait-length evaluation and mood, only mood contributed to subjects’ evaluation of their overall experience. Implications of the findings for research and practice are discussed.
Language
en_US
Publisher
Elsevier Science Inc.
Recommended Citation
Cameron, M., Baker, J., Peterson, M., & Braunsberger, K. (2003). The effects of music, wait-length evaluation, and mood on a low-cost wait experience. Journal of Business Research, 56(6), 421. doi:10.1016/S0148-2963(01)00244-2
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Business Research, 56(6), 421. doi:10.1016/S0148-2963(01)00244-2 Members of the USF System may access the full-text of the article through the authenticated link provided.