Source expertise versus experience effects in hospital advertising.

Authors

Karin BraunsbergerFollow
James M. Munch

SelectedWorks Author Profiles:

Karin Braunsberger

Document Type

Article

Publication Date

1998

ISSN

0887-6045

Comments

Abstract only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Services Marketing, 12(1), 23-38. doi: 10.1108/08876049810202348 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Emerald Group Publishing Ltd

Recommended Citation

Braunsberger, K., & Munch, J. M. (1998). Source expertise versus experience effects in hospital advertising. Journal of Services Marketing, 12(1), 23-38. doi: 10.1108/08876049810202348

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.