USF St. Petersburg campus Faculty Publications
Exercises that facilitate the development of a marketing plan.
Document Type
Article
Publication Date
2000
Language
en_US
Publisher
South-Western College Publishing.
Recommended Citation
Cameron C. & Baunsberger, K. (2000. Exercises that facilitate the development of a marketing plan. In. J.F. Hair, Jr. (Ed.) Great ideas for teaching marketing, 5th ed. (pp. 89-98). Cincinnati, OH: South-Western College Publishing.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
COinS
Comments
Citation only. For full access, check the book out through your local library, request it on interlibrary loan, or order it through a book dealer.