Graduation Year
2023
Document Type
Dissertation
Degree
Ph.D.
Degree Name
Doctor of Philosophy (Ph.D.)
Degree Granting Department
Finance
Major Professor
Daniel Bradley, Ph.D.
Committee Member
Delroy Hunter, Ph.D.
Committee Member
Dahlia Robinson, Ph.D.
Committee Member
Ninon Sutton, Ph.D.
Committee Member
Jared Williams, Ph.D.
Keywords
Behavioral Finance, Corporate Law, Data Envelopment Analysis, Salience
Abstract
The enactment of state corporate laws increases attention to issues related to price fairness.I present evidence that firms become less efficient in generating margins but not revenue upon enacting anti-price gouging laws. This finding is consistent with a prediction of salience theory that increased attention to unfair pricing induces firms to adopt more conservative pricing strategies. I provide evidence that companies that are more sensitive to unfair pricing risks have larger changes in efficiency. The results are consistent with the salience theory of choice and imply that attention that corporate laws generate may substantially impact firms.
Scholar Commons Citation
Marshall, Mario, "Do Firms Overreact to the Enactment of Corporate Laws: Evidence from Anti-Price Gouging Laws" (2023). USF Tampa Graduate Theses and Dissertations.
https://digitalcommons.usf.edu/etd/9985
