Graduation Year
2022
Document Type
Dissertation
Degree
D.B.A.
Degree Granting Department
Business Administration
Major Professor
Danielle Clark, DBA
Co-Major Professor
Mauricio Palmeira, Ph.D.
Committee Member
Paul Spector, Ph.D.
Committee Member
Mark Taylor, Ph.D.
Keywords
Hospitality Accommodation Fees, Hospitality Lodging Fees, Partitioned Pricing, Qualitative Content Analysis, User Generated Content
Abstract
A Qualitative Content Analysis of user generated content in the form of online reviews reveals an opportunity for hotels to better serve Travelers With Pets and collect partitioned fees. Examining more than 3,000 reviews of 92 hotels from five geographical regions of the United States identifies how to close the gap between what customers want and what hotels offer. This study derives the Minimum and Maximum Typologies of pet policy structures from the coding of online reviews. Travelers With Pets are willing to pay partitioned fees if the fee is viewed as fair. Improving saliency of pet fees is revenue opportunity in an arena experiencing a shift toward premium services and premium prices.
Scholar Commons Citation
Weinhaus, Sonia, "Using Online Reviews to Identify How Hotels Can Satisfy Travelers With Pets While Making Money" (2022). USF Tampa Graduate Theses and Dissertations.
https://digitalcommons.usf.edu/etd/9830
