Master of Arts (M.A.)
Degree Granting Department
Kelly Werder, Ph.D.
Scott Liu, Ph.D.
Roxanne Watson, Ph.D.
Commitment, Control Mutuality, Image, Reputation, Satisfaction, Trust
This study investigated the effects of crisis communication messaging strategies on the relationship between an organization and its key publics. This study found that none of the strategies tested had a significant impact on the relationship between an organization and its publics, however some strategies consistently influenced a relationship more than others.
Scholar Commons Citation
Breuklander, Bo, "Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes" (2015). USF Tampa Graduate Theses and Dissertations.